NEUE TYPOGRAFIE GUILD.

Experimental poster collection and type specimen investigating neo-grotesque visual rhythm.

CLIENT Swiss Typographic Guild — Basel

LOCATION Basel, Switzerland

DISCIPLINE Brand Identity & Systems

SCALE / FORMAT Exhibition Identity & Kinetic Poster Archive

PRIMARY PLATE // BASEL, SWITZERLAND DOCUMENTATION CODE: REF-06.0

01 // OVERVIEW

Project
Overview.

A curated visual identity and commemorative poster series for the 70th anniversary of the Swiss International Style. Translating mid-century grid principles into responsive web typography and large-format silkscreen prints.

SUBTRACTIVE METHODOLOGY

Every composition adheres to strict mathematical intervals based on Root 2 proportions. Hand-pulled silkscreen prints on 300gsm Somerset archival rag paper were exhibited across Basel, Zurich, and Tokyo.

TypographySilkscreenSwiss StylePoster Design

02 // SPECIFICATIONS

Technical Matrix & Deliverables.

PRINT MEDIUM

2-Color Hand-Pulled Silkscreen on Somerset 300gsm

TYPEFACES

Akzidenz-Grotesk & Custom Modular Display Cuts

POSTER DIMENSIONS

Weltformat F4 (895 × 1280 mm)

EDITION SIZE

Limited Run of 300 Stamped Posters

03 // TACTILE CHRONICLE

Visual Documentation.

PLATE 01 Exhibition specimen catalog showing macro letterform anatomy.

PLATE 02 Silkscreened exhibition posters installed in the Museum für Gestaltung Basel.

IN THEIR WORDS

“A rare practitioner who treats typography as an instrument of thought. Zero ego, absolute rigor, and an uncompromising standard of physical print execution.”

Gerhard W. Steidl Publisher & Master Printer — Steidl Verlag (Göttingen)

04 // NEXT