The analyst and the artist.
“Elena is a force of nature” is what clients and curators repeat most often. There are eighteen years of design leadership behind that reputation: directing visual communication at top Swiss studios and Kyoto ateliers, always working at the intersection of human stillness and material precision.
My purpose is to make things that change how people see themselves. I do this by helping institutions, founders, and teams make the invisible visible: the hidden essence, the tactile barriers, the quiet stories, and the structural beauty shaping human lives. Once visible, I help turn that insight into better monographs, clearer brand systems, and braver creative action.
I think of myself as the analyst and the artist working as one instrument. I’ve never had to choose between mathematical rigor and tactile play, because for me the rigor is the play. Give me complexity to make beautiful and pure, and you’ll get our best work.
Trained at the Zurich University of the Arts (ZHdK), fellow of Echizen paper craft, and alumna of Harvard Business School Executive Education, I speak regularly at international design symposia and lecture across Europe and Japan. Most people wait for perfect conditions before they begin; I learned early that clarity is forged through subtractive courage.